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This is my occasional coverage of interesting developments in online marketing. Please feel free to comment and contribute by emailing me at riggs@riggs.com.
Good search engine optimization advice
In the February 18 issue of Web Pro News, Robin Nobles does a great job here of diagnosing a web site owner's problems getting MSN listings. (In the same issue, she reports on how to get unbanned from Google.)
Riggs
Riggs
"Just the Meat Please"
Lynda Partner, CEO of GotMarketing, reports on an interesting survey in the company's Splash newsletter (Feb 2003):
R
We asked people how they preferred to receive newsletters and other emails, and 55% picked HTML and 45% picked Text. Given that well over 90% of email readers can view HTML, it was surprising to me that almost half the people would prefer to receive Text. "Text is just so boring" I think to myself. Why would anyone prefer it to HTML?Interesting data.
The most popular reason for choosing Text over HTML was an interesting one. People were clearly expressing a desire for email layouts that focused on the message and often saw HTML emails as containing elements that distract from the content - the content being the reason they signed up for the email in the first place. This is reinforced by their view that ads are more intrusive in HTML emails. Consider the implications of people switching formats to avoid your ads - yikes!
Most choices for Text echo the theme of "just the meat please". People want to get to the part of the email they are interested in quickly and easily, without distractions - and they may not be reading it from the comfort of their desk.
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