Check out Of Interest, my occasional dispatch on technology transformation trends.
Visit TechTransform, which intervenes to ensure tech success.
Welcome!
This is my occasional coverage of interesting developments in online marketing. Please feel free to comment and contribute by emailing me at riggs@riggs.com.
RentQuick: Just A Great Selling Website
Great case study from MarketingSherpa - the RentQuick site incorporates instant messaging effectively, but does other things wonderfully. well worth reading and checking off against YOUR site efforts.
As reported in MarketingSherpaWeekly this week: "if you have a yen for a David vs. Goliath story -- as in Web entrepreneur trounces big public companies -- you'll like this one… " Check out the case study.
About website instant messaging, this newsletter also reports: "Two weeks ago Forbes reported that an online shopper who uses the "Live Chat" feature on LandsEnd.com is 20% more likely to make a purchase than a customer who does not." Veeery inteeeestinggg...
(By the way, you DON'T want to be popping up uninvited to chat with your website visitors. Read the case study to find out why.)
R
PS: MarketingSherpa also has a daily gossip blog: http://sherpablog.blogspot.com
As reported in MarketingSherpaWeekly this week: "if you have a yen for a David vs. Goliath story -- as in Web entrepreneur trounces big public companies -- you'll like this one… " Check out the case study.
About website instant messaging, this newsletter also reports: "Two weeks ago Forbes reported that an online shopper who uses the "Live Chat" feature on LandsEnd.com is 20% more likely to make a purchase than a customer who does not." Veeery inteeeestinggg...
(By the way, you DON'T want to be popping up uninvited to chat with your website visitors. Read the case study to find out why.)
R
PS: MarketingSherpa also has a daily gossip blog: http://sherpablog.blogspot.com
